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Monday, March 14, 2016

Page Impression, CPC, CTR, CPM and eCPM

When we interact with google adsense we will get to know some of the terms frequently encountered when monitoring developments adsense revenue that we have, some of these terms include the Page Impression, CPC, CTR, CPM and eCPM, is actually a term that is the information analysis that is given by google adsense for the publisher, menanyangkut data relating to adsense income they get.

# 1. Page View
Page View / Page impressions or impressions can we translate "Emergence page", is a number that indicates how many times the page containing the ad unit code displayed by visitors to the blog or website, its value is not affected by the number of ads that we put on the page, if ad we put on the page displayed ad unit consists of 3 pieces, then those pages perform as many as 10 times, then page impressionnya still is 10.

The term Impression not just on google adsense, but this term is also known for a webmaster tool, if google adsense impression is the number of pages containing unit adsense ads appear, while in webmaster term impression with regard to julah page was found by search engines based on keywords used as search criteria, the more the impression then that indicates that a page in our blog easily found by search engines.

# 2. Click
 To define clicks blessings with adsense ad unit is that the click here mengandunga meaning accumulated many clicks each ad unit adsense that we install.

# 3. CPC (Cost Per Click)
CPC is a term we often hear in google adsense, CPC (Cost Per Click) is the cost offered by the advertiser (advertiser) for each click on the ad, whenever the adsense ads in the visitor clicks the dollar that we will get a number of the CPC for the ad. the greater the value of the CPC, the greater the odds that we get a dollar from those ads.

Many factors could affect the value of each ad adsense CPC, including the number of ad pages, ad type is selected, the source of visitors, etc., determines the information on the CPC, please read Tips also maximizing google adsense revenue

Google is very secretive CPC value for each ad, only the advertiser and the google adsense who know more about CPC value for each ad unit, but for now there are tools that we can use to predict the value of the CPC, CPC value for each ad unit differ another depending on specific keywords, one tool that is highly recomended to find keywords that have a high CPC value or better known by the term high paying keywords are SEMRush, how you can read about How to find high Paying keyword on google adsense.

# 4. CTR (Click Through Rate)
CTR (Click throught rate) is the ratio in percentage form transform and calculate the number of clicks and the number of units adsense ads in question appear, if your ad appears 1000 times, then these ads get clicks number of 10 times the value of CTR it can be calculated as follows ( 10/1000 x 100%) = 1%, so if in 1000 appearances, the visitor clicks the ad earns 10 times, mean values ​​for these ads CTR is 1%.

CTR values ​​can indirectly inform, the behavior of normal clicks on an ad unit, and CTR referenced google nor the publisher to monitor the behavior of a normal click on the ad unit is concerned, the normal value for CTR is 0% to 5%, or it could be more of it depends on the number of clicks on the ad, but jikal CTR values ​​of more than 100% means it is already indicated their action is not normal, such cases could occur because of the bomb-click, click continuously in the same ad more than one time, we must continue to monitor and be aware if the google adsense account we get information CTR values ​​with values ​​greater or less than 100%, if indicated their acts of fraud or bomklik risk is adsense account we banned, CTR values ​​above 100% can occur if the number of clicks outnumber these ads appear.

# 5. RPM (Rvenue Thoushand Per Impression)
RPM is the result of the division between the number of publisher revenue by the number of page impressions (per 1,000) which he got from the ads. For example, a publisher earned $ 200 from 50,000 impressions would have a value CPM of $ 4 (the value obtained from the calculation of [amount of income / (impressions / 1000)] = (200 / (50,000 / 1000) = 200/50 = 4.

# 6. Estimated Earnings
Estimated Earning is the estimated amount of income that we earn from AdSense ads that we put, the value of estimated earnings is the product of the amount of click with CPC, the greater the value of the CPC will further bersar also estimated earnings will we get, then also the greater number of clicks the ads will be greater revenue we earn.


Similarly, some of the terms that I can bagiakan to you about Page Impression, CPC, CTR and eCPM Adsense, may be helpful.