Picking a Domain Name
Finding
the right domain name can be a tricky business, and indeed, can mean the
difference between success and failure in the online marketplace. As such, it
is important to consider the following before choosing a domain name:
•
FOR NEW SITES: Depending on your branding angle, pick a
domain name that is either highly brandable (meaning that it can be easily and
positively associated with your product or service) or one that has your
primary keywords in it. Use a short and memorable domain name. It is fine if it
does not have your keywords in it if it is memorable. For serious, long-term
websites, a memorable domain name will be one of the key ingredients to
success.
•
If your domain name exactly matches your keywords Google
places a relevancy bonus on your site. (ex: SeoBook.com ranks easily for both
seobook and seo book).
•
If you are going to be working in competitive fields, or
if you will have large sites, you may want to use a different domain for each
different language you are targeting.
Examples of domain names I own: BlackHatSEO.com, SEOBook.com,
FattyWeightLoss.com, and Threadwatch.org
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